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The Products

The Vision

To bring order to the complexity of beauty

LuMESH is the only brand that brings order to the complexity of beauty for women of all ethnicities, because the formulations illuminate color from within

Plant extracts and vitamin rich formulas embrace and nourish the skin so that every shade transforms into the perfect color

The product formulation and packaging work in synergy to create an alluring effect and deliver something meaningful and unexpected

Lu Meshulam
Lu Meshulam at Work


My life-long passion for creating natural beauty for others and my determination to succeed in the beauty industry began as a young girl living in Greeley, Colorado, growing up very modestly. My mom had immigrated to the United States in the early 1960’s from Namiquipa Chihuahua Mexico and I was part of the first generation born and raised in the United States in my family. We all worked manual labor jobs to put food on the table and sustain our family.


I remember being as young as 5, watching my mother come home from working in the fields and then transform herself into an absolutely stunning, naturally beautiful woman right before my eyes. This is when I discovered my love and passion for beauty products. I became obsessed with cosmetics and at the age of 12, I began applying makeup on anyone that would let me. I was not born with the artistic gene, but I had vision, I loved the challenge, and I was determined to learn and perfect my technique.

At age 19, I took a big step toward fulfilling my American dream and moved to New York City where I ultimately found a job in the beauty industry. At first, I worked in sales for various companies. Then I became a makeup artist working for larger companies, and as a freelancer. Over time I began to build my own client list of celebrities, which includes: Carol Alt, Patricia Velasquez, Miri Ben-Ari, Quincy Jones, Tina Brown, Geraldo Rivera, George Hamilton, Gladys Knight, Cody Simpson, Jerry Stiller, Jimmy Kimmel, Elizabeth Rohm, Dylan Lauren, Amanda Hirsh, and Nicky Hilton.

While working with designers during the Mercedes Benz Fashion Week, the MTV Music Awards, and the VH1 Awards I became inspired. I found that I could create the ultimate beauty look on models of all ethnicities by using just a few key blends of products. Coming from a Latin background with a unique skin tone myself, I have traveled all over the world searching for products that would work on my complexion, but I was unsuccessful. The ingredients, packaging, applicators, and shade ranges were prolific and making the experience stressful. That is why I decided to share my proprietary formulations and techniques with the world and why I created LuMESH.




Where to buy

  • Kitson

    8590 Melrose Ave
    West Hollywood, CA 90069

  • Kitson

    139 Newport Center Drive
    Newport Beach, CA 92660

  • Kitson

    3545 Las Vegas Blvd South
    Suite L28
    Las Vegas, NV 89109

  • Warren Tricomi

    1 East Putnam Avenue
    Greenwich, CT 06830
    212-262-8899 x4

  • Birchbox

    New York, NY 10012

  • Pir Cosmetics

    25 Bellair St.
    Toronto, ON M5R 3L3, Canada
    +1 416-513-1603

  • Oliver West Apothecary Day Spa

    28 Railroad Ave.
    Sayville, NY 11782

  • Fountain Day Spa

    10 Riverside Square Mall
    Hackensack, NJ 07601

  • MWS Pro Beauty

    245 West 29th Street, 8th Floor
    New York, NY 10001

  • Lang's Pharmacy

    190 Weston Road
    Weston, CT 06883

  • Gloss 48

Contact Us

Lu Camarena Meshulam

Founder & Chief Creative Officer

LuMESH Cosmetics, Inc.