About

LuMESH was born from grit, instinct, and a deep belief that beauty should feel effortless, and belong to everyone.

I’m Lu, a first-generation Mexican-American and self-taught makeup artist. My journey started in the Colorado fields, watching my mother transform with a touch of lipstick after long days of work. That moment sparked a lifelong love for beauty, not just how it looks, but how it feels.

At 22, I moved to New York with no formal training, just heart and hustle. I worked my way up through luxury beauty, Chanel, Armani, NARS, and eventually found myself doing makeup backstage at Fashion Week, the MTV Awards, and even applying lashes (for the first time!) on Gladys Knight at the White House.

But behind the glam, I saw a problem: products weren’t made for women like me. I struggled with dry lips, sensitive skin, and shades that didn’t match my tone. And I saw the same frustration in my clients, especially women of color.

So in 2008, I created LuMESH: a hybrid of skincare and makeup, made to nourish, simplify, and work, across all skin tones. Our first five lip glosses launched at the Plaza Hotel in NYC. They were clean, inclusive, and effortless, long before those were buzzwords.

LuMESH is more than a beauty brand. It’s a love letter to every woman who’s ever felt overlooked by the industry. Whether you’re juggling work, motherhood, or menopause, our products are designed to meet you where you are, with fewer steps, better ingredients, and shades that just work.

This is beauty without the BS. Just real solutions, made with purpose.